Health, Safety & Environment

Realization Of Attitudes in Defensive Driving (ROADD)

One of our most successful programmes, ROADD helps drivers stay safe, healthy and prepared, both on the road and in life.

The first component focuses on developing positive attitudes towards road safety, while the second builds essential driving skills and knowledge. Developed through extensive research with Pakistani tanker drivers, ROADD is designed around their psychology, attitudes and motivating factors. It is the only program in Pakistan that has been developed keeping in mind the psychology and motivating factors of Pakistani Tanker Drivers, and believes in achieving a zero-accident rate.

Behavior Based Safety Training

Safe work practices start in the mind. Protective equipment alone cannot ensure safety unless workers understand, accept and consistently follow safe practices. IBP develops each training programme through interviews and observations of the target audience, identifying behavioural roadblocks, developing action plans, reinforcing positive safety attitudes, and evaluating effectiveness. The result is a culture where safety becomes everyone’s responsibility, not just that of one person or team.